"If our endeavors are to recycle as much as we can, we need to be available to as many people as we can. Lululemon bet big on Mirror, an in-home workout rival to Peloton. Prices start as low as $19. Girlfriend Collective's playsuit is consciously made from recycled polyester that's blended with stretch for maximum comfort during studio sessions or home workouts. "It really has become not just active wear, it's become a kind of second skin, these styles that you are literally spending 24/7 in.". S. M. L. XL. High-rise 7/8 Compression Leggings - Yellow, + Net Sustain Float Stretch Recycled Leggings - Gray, Compressive High Waisted Capri Legging - Black, Compressive High Waisted 7/8 Legging - Blue, Float 7/8 Length Seamless High-rise Leggings - Red, Compressive High Waisted Legging - Multicolor, + Net Sustain Ribbed Stretch Recycled Leggings - Green, High Rise Compressive Leggings - Multicolor, Compressive High-rise Recycled-fibre Leggings - Black, Midnight Compressive High-rise Legging - Blue, High Rise 7/8 Tech Compression Leggings - Green, High Rise 7/8 Compression leggings - Blue, Compressive Stretch Recycled Flared Leggings - Black, Antler Compressive High-rise Legging - Brown, Compressive 7/8 High-rise Recycled-polyester-blend leggings - Blue, Compressive High Waisted 7/8 Legging - Purple, Compressive High Waisted 7/8 legging - Purple, Compressive High Waisted 7/8 Legging - Green, Compressive High Waisted Capri Legging - Blue, Tan High-rise Compressive leggings - Brown, High Waist 7/8 Compressive leggings - Red, + Net Sustain Compressive Stretch Recycled Leggings - Purple, + Net Sustain Ribbed Stretch Recycled Leggings - Orange, Compressive Recycled Stretch Leggings - Black, + Net Sustain Float Stretch Recycled Leggings - Red, Compressive Stretch Recycled Leggings - Green, GIRLFRIEND COLLECTIVE Trousers, Slacks and Chinos - AU, GIRLFRIEND COLLECTIVE Pants, Slacks and Chinos - CA, GIRLFRIEND COLLECTIVE Trousers, Slacks and Chinos - UK, GIRLFRIEND COLLECTIVE Hosen und Chinos - sterreich, GIRLFRIEND COLLECTIVE Hosen und Chinos - Schweiz, GIRLFRIEND COLLECTIVE Hosen und Chinos - Deutschland, Pantalones, pantalones de vestir y chinos GIRLFRIEND COLLECTIVE - Espaa, Pantalons dcontracts, lgants et chinos GIRLFRIEND COLLECTIVE - France, Pantaloni casual, eleganti e chino GIRLFRIEND COLLECTIVE - Italia, GIRLFRIEND COLLECTIVE - . Girlfriend Collective's playsuit is consciously made from recycled polyester that's blended with stretch for maximum . Girlfriend Collective's 'Dylan' sports bra is made from 12 recycled water bottles, highlighting the label's environmental ethos. Playsuit. net-a-porter.com. Girlfriend Collective. Buy on NET-A-PORTER Limited . Product details . For brands like Girlfriend Collective, as well as competitors like Outdoor Voices and Lululemon, this has resulted in major sales growth as other traditional apparel companies languish. Terms and conditions apply, Shop from over 500 of the world's finest luxury designer brands & be dressed for any occasion, Model is 177cm/ 5'10" and is wearing a size Small. The world of exercise and fitness can sometimes be kind of alienating and not super welcoming.". Hudson said a vast amount of its sales come from its direct-to-consumer business, though the retailer also has established partnerships with major retailers like Nordstrom and Net-A-Porter. $78. Using fabrics made from recycled water bottles, fishing nets and other plastic waste, the brand designs high-performance leggings, tops and . It has a scoop neckline and feels super soft to touch. Girlfriend Collective - + Net Sustain Stretch Recycled Jumpsuit - Black - XXS. Dont miss the popular Compressive styles. On sale. Help. $78. Read more: Lululemon bet big on Mirror, an in-home workout rival to Peloton. According to Sarah Hudson, Girlfriend Collective's senior vice president of brand, the company has experienced "explosive growth" in the past year, thanks to its loyal customer base and the rise in demand for leggings and athletic wear during the pandemic. Find out more about NET SUSTAIN here. View size guide. According to Sarah Hudson, Girlfriend Collective's senior vice president of brand, the company has found success by betting big and early on sustainability and inclusivity initiatives. GIRLFRIEND COLLECTIVE Wrap-effect stretch recycled-jersey playsuit 94 GIRLFRIEND COLLECTIVE + NET SUSTAIN Compressive stretch recycled tennis skirt 55 GIRLFRIEND COLLECTIVE + NET SUSTAIN Paloma recycled stretch-jersey tennis dress 80 GIRLFRIEND COLLECTIVE Recycled fleece sweatshirt An exclusive collection by us for Net-a-Porter, and you. "When you want to make the biggest impact, you need to be available to the most people," Hudson said. Husband and wife Ellie and Quang Dinh founded Girlfriend Collective after spotting a gap in the market for luxurious, responsibly produced activewear. Stay up to date with what you want to know. T&Cs apply, Same-day delivery service is now available to the Hamptons, Download our app to enjoy 15% off selected items in our edit with code APP15. $60 at NET-A-PORTER Color: Gray green. Shop GIRLFRIEND COLLECTIVE at Lyst to discover a wide selection of the latest clothing, shoes and accessories. Learn about the Lyst app for iPhone, iPad and Android. Outfits Polyvore. Paloma Bra - Brown. Girlfriend Collective - + Net Sustain Stretch Recycled Playsuit - Green - XXS. According to a report by the consumer intelligence platform CivicScience, an estimated 20% of adults said they've purchased leisurewear since the start of the coronavirus outbreak. ", "It all comes from a place of really wanting folks to feel seen by us,"Hudson said. Girlfriend Collective's skirt is cut from soft stretch fabric derived from re-purposed plastic bottles and has sweat-wicking properties. US - US$ . Sign up or log in. T&Cs apply, Same-day delivery service is now available to the Hamptons, Download our app to enjoy 15% off selected items in our edit with code APP15. Husband and wife Ellie and Quang Dinh founded Girlfriend Collective after spotting a gap in the market for luxurious, responsibly produced activewear. XS. From the onset, Girlfriend Collective's leggings have been produced entirely from recycled polyethylene terephthalate (also known as rPET), the material used to make plastic water bottles and food packaging. EXCLUSIVE AT NET-A-PORTER. Women's GIRLFRIEND COLLECTIVE Accessories, Compressive High Waisted 7/8 Legging - Blue, Luxe Colette Stretch Tech Halter Bra - Black, Compressive High Waisted Legging - Multicolor, High-rise 7/8 Compression Leggings - Yellow, High Rise Compressive Leggings - Multicolor, Compressive High-rise Recycled-fibre Leggings - Black, Tan High-rise Compressive leggings - Brown, Ssense Exclusive Pink Bike Bodysuit - Pink, High Rise Stretch Tech Sport Thong - Black, High-rise Exposed-seams Stretch-woven Shorts - Purple, High Waist Compressive 7/8 Leggings - Orange, High Rise 7/8 Compression leggings - Blue. We have very big ambitions for next year and beyond.". While Girlfriend Collective does not disclose sales numbers, Hudson said the company had to add inventory for the second half of the year as a result of significantly increased demand in the first half of 2020. GIRLFRIEND COLLECTIVE. XXL. NET-A-PORTER. Girlfriend Collective $42.00. NET-A-PORTER. $39.00. Learn about the Lyst app for iPhone, iPad and Android. Stay ahead of the style curve with our latest arrivals - discover now, Enjoy up to 50% off in our Sale. $60.00 In stock GIRLFRIEND COLLECTIVE - Compressive Stretch Skirt - Ivory - L Product details EXCLUSIVE AT NET-A-PORTER. Looking ahead, Girlfriend Collective is taking a page out of its competitors playbooks namely Outdoor Voices and Lululemon, who both recently added new items like work pants and sneakers to their inventories and will likely be expanding beyond traditional athletic apparel, Hudson said. "There's no reason we should stop at activewear," Hudson said. Instagram represents Girlfriend Collective's "largest "editorial channel," with more than 400,000 followers currently. EXCLUSIVE AT NET-A-PORTER. Select a size. Today, Girlfriend Collective has more than 400,000 followers on Instagram, a social channel that has become integral to the growth of the brand. Much like fellow digitally native direct-to-consumer brands Glossier and Away, Girlfriend Collective has thrived in cultivating a devoted social media following of highly engaged millennial women. Free Shipping & Returns available. Try your purchase in the comfort of your own home and, if its not quite right, let us know and well arrange a free collection from your home or office. "There's no reason we should stop at apparel even. see more pictures. EXCLUSIVE. "Folks have really tried to seek out brands that feel representative of their values.". According to a 2018 Nielsen survey, 75% of millennial respondents said they "would definitely or probably change their consumption habits to reduce their impact on the environment." GIRLFRIEND COLLECTIVE. Claim your exclusive discount code when you subscribe to our emails. In addition to its efforts around sustainability, Girlfriend Collective has made it a point to offer plus sizes, an effort competitors like Lululemon only just added to its product assortment in September of this year. EXCLUSIVE AT NET-A-PORTER. According to Hudson, rPET which is now used by a variety of athletic companies like Nike and Adidas, as well as popular apparel brands like Everlane was not as widely used and difficult to procure in 2016. Using fabrics made from recycled water bottles, fishing nets and other plastic waste, the brand designs high-performance leggings, tops and sports bras in fresh colorways achieved using eco-friendly dyes. Up to 50% off New In Shop By Designers Clothing Shoes Bags Jewelry & Watches Accessories Beauty Home & Gifts People & Planet Customer Service Wish List Call Us +1 877 678 9627 customercare@net-a-porter.com SaleGirlfriend Collective more Favorite Designer Filter56 Results Recommended Recommended New In Price High to Low Price Low to High T&Cs apply, Enjoy FREE STANDARD DELIVERY on orders over $150. Still, Girlfriend Collective made it a priority, in part because its core demographic has proven to seek out brands dedicated to environmental efforts. A post shared by Girlfriend Collective (@girlfriend) on Jul 24, 2020 at 1:56pm PDTJul 24, 2020 at 1:56pm PDT, In fact, Hudson said the company views Instagram as its "largest editorial channel" and a vehicle for spotlighting its inclusivity and sustainability efforts by "holding a mirror up to the people who are part of our community. customercare@net-a-porter.com. The company first proved its social media savvy before it even launched to the public, with its buzzy free leggings campaign, in which consumers were required only to pay for the cost of shipping to try out its product. Terms and conditions apply, Shop from over 500 of the world's finest luxury designer brands & be dressed for any occasion, Wrap-effect stretch recycled-jersey playsuit, + NET SUSTAIN Compressive stretch recycled tennis skirt, + NET SUSTAIN Bianca one-shoulder stretch recycled-jersey tennis dress, + NET SUSTAIN Paloma recycled stretch-jersey tennis dress, Run Compressive stretch recycled-jersey shorts, + NET SUSTAIN Float recycled stretch leggings, + NET SUSTAIN Topanga recycled stretch sports bra, + NET SUSTAIN Float Juliet recycled stretch sports bra, + NET SUSTAIN Summit tapered recycled shell track pants, + NET SUSTAIN Compressive stretch recycled leggings, ReSet Swing stretch-recycled jersey shorts, + NET SUSTAIN ribbed stretch recycled leggings, + NET SUSTAIN Float stretch recycled leggings, + NET SUSTAIN one-shoulder stretch recycled sports bra, + NET SUSTAIN Bike recycled stretch shorts, Paloma ribbed recycled stretch sports bra, + NET SUSTAIN Dylan stretch recycled sports bra, + NET SUSTAIN Paloma ribbed stretch recycled sports bra, + NET SUSTAIN Paloma stretch recycled sports bra, + NET SUSTAIN ribbed recycled stretch bike shorts. Get yours today at . Aesthetic Fashion. On sale. "Our particular demographic group of millennial women have become more conscious about where they're choosing to spend their dollars," Hudson said. Designed with medium-impact workouts in mind, it's enhanced with multi-way stretch and has a racer-back to allow a full range of movement. XXXL. net-a-porter.com. GIRLFRIEND COLLECTIVE High-rise 7/8 Compression Leggings - Yellow. 278 items on sale from $24. "Our particular demographic group of millennial women have become more conscious about where they're choosing to spend their dollars," Hudson said. "We know for us, if we can get a few users to click through and fall in love with the brand, they'll share," Quang Ding told Fashionista in 2016. Aesthetic Clothes. Girlfriend Collective Girlfriend Collective has experienced massive growth in the past year, thanks to. $78 $39 (50% off) "Activewear can often be a personal and sensitive category with regard to body image. This product Reduces Waste. NET-A-PORTER Limited has all your favorite products including the Girlfriend Collective - + Net Sustain Juliet Recycled Stretch Sports Bra - Pink from Girlfriend Collective. Claim your exclusive discount code when you subscribe to our emails. High Rise 7/8 Compression leggings - Blue. Select a size . Since it was founded in 2016 by Ellie and Quang Ding, Girlfriend Collective has worked to set itself apart from its competitors by betting big and early on millennial buzzwords such as sustainability and inclusivity. NOW WATCH: A Michelin-starred chef on lockdown in Italy is streaming his family's nightly dinners on Instagram, Visit Business Insider's homepage for more stories. Though the marketing gimmick was certainly costly, cofounder Quang Ding said at the time it was part of a larger effort to raise awareness about the company. XXS. Music Video Outfit. The campaign ultimately paid off, Hudson said, and achieved Ding's goal of building a legion of loyal followers who started to spread the word to their own communities. Fancy. It's been a big year for athleisure, but especially for the millennial-favorite, Instagram-friendly brand Girlfriend Collective. . Size. Shop Women's GIRLFRIEND COLLECTIVE Pants, Slacks and Chinos. Bethany Biron Girlfriend Collective has experienced "explosive growth" in 2020. $36 $24.48 (32% off) Coltorti. 50% off. Girlfriend Collective For example, their oft-sold-out bike unitard diverts 26 water bottles from landfills, while their Dylan bra diverts 12. "People are living in their active wear from the moment they get up to the moment they go to sleep," Hudson said. Girlfriend Collective - + Net Sustain Float Juliet Recycled Stretch Sports Bra - Black. . $42.00. T&Cs apply, Enjoy FREE STANDARD DELIVERY on orders over $150. Further, 83% indicated it is "extremely or very important" to them that a company implement programs to improve the environment. Wear yours with high-rise compression leggings or cycling shorts. Stay ahead of the style curve with our latest arrivals - discover now, Enjoy up to 50% off in our Sale. Its CEO explains why in-store retail is the secret ingredient for getting inside consumers' homes. $39. Widest selection of New Season & Sale only at Lyst.com. Sign up for notifications from Insider! In stock. GIRLFRIEND COLLECTIVE + NET SUSTAIN stretch recycled playsuit. Its CEO explains why in-store retail is the secret ingredient for getting inside consumers' homes.
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