About edX Want to start your career in marketing? This degree program is for students who wish to specialize in marketing and pursue it as a major. Unless otherwise stated, no separate application is required. Gain a thorough understanding of the properties of probability and their distributions. Admissions With access to multi-national corporations, renowned non-profits and influential government agencies, you'll have plenty of career opportunities right in your back yard. Send me the monthly UWPCE newsletter with career tips, industry trends, event invites and more. Well cover fundamental concepts for creating and managing impactful digital content and discuss approaches for attracting and engaging your customers. For more information, see theScholarships page. There is no need to submit them at the time when you first apply. Visit the School of Businesswebsite for additional admissions information. In addition to financial planning, students will learn how to determine the cost of capital and how to raise and use it. WebGWSB offers more than 20 for-credit graduate certificate programs and six professional development certificates. 2201 G Street NW We also offer a wealth of resources to help you finance your degree, from scholarships and fellowships to loans and work-study arrangements. Share My Data with Third Parties for Personalized Advertising. Taj Meah Independent Information Technology and Services Professional Business Development Executive (Retired), IBM. Sign up to get updates about this program, including info sessions and application deadlines. F-1 Students are required to obtain Curricular Practical Training (CPT) authorization from the International Services Office for all paid, off-campus internships and employment. Students will learn how to strategically manage brands to help their organizations in creating customer value, building loyalty and name recognition strong enough to overcome intense competition in local and global markets. Create a graduate business education that ts your career goals. As a multidisciplinary program, coursework includes marketing management, digital marketing, and integrated marketing communications, as well as coursework from Information Systems and Decision Sciences, including web analytics and social network analysis. WebThe mission of the GW Master of Public Health (MPH) Public Health Communication and Marketing program is to train the next generation of public health professionals to make use of cutting edge communication and marketing tools to advance both global and domestic public health objectives. If I have more questions about the Graduate Certificate Program, who can I contact? WebGraduate Certificate in Digital Marketing and Analytics Graduate Certificate in Marketing and Brand Management MS in Interdisciplinary Business Studies MBA with a Focus on WebGW Professional Certificate Overview. The PDF will include all information unique to this page. Find out how you can fund your certificate program through scholarships from your school, field of study or community. Students of the Graduate Certificate in Management Leadership will gain an in-depth understanding of the principals of effective leadership. The Graduate Certificate in Quantitative Business Foundations provides students with a solid grounding in the essential disciplines of business. Located at the unique intersection of federal government agencies, international NGOs, and domestic non-profits, the GW School of Business is based in a major center of accounting needs for these prevalent organizations. Start in the fall or spring semester. Classes are held once or twice a week, often starting in the late afternoon or early evening, to accommodate a working professionals schedule. Handshake is the official online recruiting platform and event calendar for the F. David Fowler Career Center and the Center for Career Services. Along with foundations in data and decision modeling, students will gain soft skills in managing the intersection of analytics and its management. Please note that students must apply for federal financial aid each academic year. Academics. This program is offered through the George Washington University College of Professional Studies, Privacy/Your Privacy Rights|Terms & Conditions|Cookie PolicyDo Not Sell My Personal Information. How long does it take before I get an admissions decision? All application materials should be sent to the GWSB Graduate Admissions Office. Our classroom environment allows students easy access to instructors and TAs for direct communication that can reinforce concepts and provide individual assistance. Students will learn how effective human capital management supports an organizations core strategy. WebedX digital marketing boot camps include optional fundamental marketing courses and courses on specialized topics, including digital marketing strategy, optimizing Each certificate offers a combination of required and elective courses. GWSB students also have access to employment services and resources provided through GWs Center for Career Services. This program is valuable for tourism professionals and career changers with a wide range of backgrounds and interests in tourism, events, and hospitality. Your classmates are MBA and specialized masters students. The Federal Work Study Program is a federally-funded and need-based work program that allows GW students to earn income through part-time employment during the academic year at GW and other pre-approved organizations. Washington, D.C. 20052, Graduate & Professional Certificate Admissions, Center for Entrepreneurial Excellence (CFEE), Center for International Business Education and Research (GW-CIBER), Center for Real Estate & Urban Analysis (CREUA), Global Financial Literacy Excellence Center (GFLEC), Institute for Integrating Statistics in Decision Sciences, International Institute of Tourism Studies. Hear from instructor Robert Haskitt about the Certificate in Digital Marketing at the University of Washington and how it can prepare you to enter the growing field of digital marketing. WebMarketing Research: MKTG 6248: Advertising and Marketing Communications Strategy: or MKTG 6256: Integrated Marketing Communication: MKTG 6252: Digital Marketing: If they do not have official documents at the time of application submission, they can email official documents to [emailprotected]. The exciting area of brand management is considered by top executives to be a high-demand marketing specialty. ATTN:School of Business, Graduate Admissions Students receive an experiential education with in-depth training in designing organizational brand identities, managing the customer experience, and measuring and segmenting brand communication strategies across channels. Please contact the Department of Marketing for more information, or click the link below to view the program requirements. Making decisions about which markets organizations should serve; Designing product, service and program offerings for these markets; Planning and implementing strategies to communicate with and sell to these markets; and. Our alumni regularly connect with current students and fellow alumni, attend events, collaborate with each other and help GWSB evolve and expand. U.S. numbers only. WebThe Graduate Certificate in Digital Marketing and Analytics provides an overview of the expanding digital marketing and communications field. Our curricula are constantly updated to meet the needs of todays job market to ensure they include skills that are valued by real employers in the local area. These 5 in-demand transferable skills could help you land your next job. Approved by theUW Foster School of Business. To earn the certificate, all 12 credits must be completed at GWSB. This is a part-time program. Official documents may also be mailed to: George Washington University Want to know more about the student experience at GW Boot Camps? Merit-based scholarships are awarded for masters programs. Tuition rates per credit hour may be found here. Do any graduate certificates have prerequisites? The future of marketing is about shaping, guiding and innovating the consumption experience, bringing all the resources of the digital revolution to understand audiences and influence behavior. To be considered for admission, applicants must hold a bachelors degree from a regionally accredited college or university. Academics Students will acquire the knowledge and skills necessary to understand and analyze a variety of financial reports and put them to practical use in their current and/or future business careers. Expand the tab below to browse information related to our graduate certificates. For information about how your visa status may affect your employment options, please visit the International Services Office. WebThe program is designed to support lifelong learning, inviting students to master an array of subjects, applying earned credits to a Specialized Masters Degree or MBA. Whether you're looking to add to your marketing toolbox or break into the industry, we have an array of programs to help you take your marketing skills to the next level. No transfer credits are accepted and no merit-based scholarship aid is awarded. Students will acquire the knowledge needed to design organizational brand identity, manage the customer experience, measure and analyze brand performance, and differentiate brand communication strategies. This degree may be combined with a bachelor's degree through GWSB's new 4+1 Program, which enables students to complete both a bachelor's and a master's degree in five years. First-hand experience and a comprehensive portfolio of projects or homework reviews to exhibit your real-world proficiency. GMAT or GRE scores are optional. The impact of technology on sales and marketing strategy; e-branding, customer relationship management, permission e-mail, sales force technology After speaking with their academic advisor, students may apply by completing and submitting the MBA & Specialized Master's Additional Graduate Certificate Credential Form. For more information, see Earning the Certificate. People with leadership skills can span all organizational levels and function areas. WebThe GWU Digital Marketing Certificate Program is a 4-day, hands-on immersion program where you'll learn to apply principles and techniques that drive successful marketing in Students operate in two cohorts throughout the academic year. Grounded in service management and the care of the travel consumer, coursework focuses on aspects of business development and operations. In this certificate program, youll explore ways to leverage various digital marketing channels to create a cohesive digital customer experience andproduce measurable results. Engineering, Construction & Sustainability, www.pce.uw.edu/certificates/digital-marketing, English Language Proficiency Requirements Noncredit Programs, Admission Requirements for International Students, 5 In-Demand Transferable Skills to Help You Land Your Next Job, 6 Ways an Enrollment Coach Can Prepare You for Success, Where to Find Scholarships for Your Certificate Program, 7 Non-Tech Jobs in Seattle That Pay $100K+, Getting Your Employer to Pay For Your Certificate or Degree, Two years of college education plus two years of full-time equivalent work experience in any field, Recent exposure to digital marketing through either coursework (formal classes or MOOCs) or six months of work experience (internship or volunteer experience OK), Access to a computer with a recent operating system and web browser, Methods for generating digital traffic, including digital advertising, search, email, marketing automation, affiliate marketing and social media, How to optimize your website and other owned digital properties with SEO techniques, meaningful content and a consistent customer experience, Tools and approaches for measuring and optimizing marketing performance, Financial basics of digital marketing (attribution, forecasting, budgeting), How to build a marketing plan and manage a client relationship, Learn to use Google Analytics and gain exposure to other digital marketing tools, Develop a paid media plan for a mock company, Create a comprehensive digital marketing plan for a real local company to add to your professional portfolio. Cover the fundamental knowledge you need, then get real-world digital marketing application through hands-on projects. AI is the next evolution of technology in business, driven by advancements in machine learning. Duqus Hall The Graduate Certificate in Marketing and Brand Management provides students with an in-depth understanding of the interface between marketing and brand management. Students in the graduate certificate program learn about alternative energy generation and energy resources management and open up new opportunities in a rapidly growing job sector as energy auditors, energy analysts, energy project managers and related positions. Apply To A Professional Certificate Program, Duqus Hall Organization Development Consulting & Change Leadership. Our boot camp students build a diverse portfolio of applications and projects or homework reviews to showcase their knowledge and skills. Central to the progress and innovation of an organization, leadership is the ability to motivate others to act toward achieving a common goal. Except for this type of sharing, we do not sell your information. It requires 18 credit hours of study focused in marketing. This graduate certificate provides students with an in-depth understanding of the interface between Marketing and Brand Management. Students will learn to strategically manage brands to help organizations create customer value, increase name recognition, and build brand loyalty in local and global markets. Professionals looking to transition into or advance in a digital marketing career. Share My Data with Third Parties for Personalized Advertising. Brought to you by UW Continuum College Courses completed for the certificate may be applied towards the elective requirements. Students can participate in experiential learning opportunities, gaining access to new employment possibilities. 2023 University of Washington | Seattle, WA | Title IX | Privacy | Terms. No graduate certificates begin in the summer term. The Master of Science in Marketing degree provides students with a comprehensive understanding of marketing management, digital marketing, and brand management. Students will acquire the knowledge to assess and act upon the opportunities and challenges faced in the global business environment. edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. Current tourism development and management challenges require integrated solutions crossing policy, planning, entrepreneurship, marketing, and collaborations among different service sectors in destinations. GWSB's extensive network of over 55,000 graduates spans endless industries across the globe. An acceptable transcript is a copy of an official transcript produced by the institution. Benefit from a network of top tier professors, resources and alumni. Information systems are not only the technology an organization uses, but also the way people support business processes through interaction with technology. Offered part-time. We share information with business partners to provide personalized online advertising. The Graduate Certificate in Analytics for Managers provides an applied and practical approachto understand the role of the manager in data analysis. In the last dozen years, project management has become an established management discipline. Participate in an innovative classroom that features industry leaders across top brands as guest speakers. To search for jobs and internships, find and register for events, and connect with career coaches, log in to Handshake. If transcripts are in a language other than English, English language translations must be provided. Can be applied (in terms of credit hours completed and tuition amount paid) to a GWSB MBA or specialized masters degree program. Professional & Continuing Education | University of Washington. GWs proximity to the federal government, major energy organizations, and high-tech firms in the Washington, D.C. area allows certificate students to integrate their academic study with real-world practical experience and exposure to decision makers and top players in the energy management field. Rex Pingle So it was a great way for me to network with other people., Combine the convenience of online learning with the immediacy of real-time interaction. All of our classes offer a convenient part-time schedule designed for working professionals who want to gain new skills while maintaining their current career. Admission to the MSM program is highly competitive and enrollment is limited. The Graduate Certificate in Publishing (PUBL-GC) is designed for aspiring professionals without significant publishing experience, and for As of 2021, graduates have been hired by 6,700+ companies, including more than 62% of the Fortune 100. If you experience a barrier that affects your ability to access content on this page, let us know via the Accessibility Feedback Form. The goal of theGraduate Certificate in Creativity, Innovation and Entrepreneurship is to bring students together from different academic concentrations to learn, collaborate, discuss ideas, and create new ventures and businesses. Effectively manage and share customer data and touchpoints via CRM systems and databases. Because this offering is 100% online, no visa is required and international students are welcome to apply. WebThis online Graduate Certificate in Tourism Management provides specialized knowledge in tourism development and management. As an academic discipline, entrepreneurship has broadened its focus from simply starting something new to exploring how to take risks and creatively introduce new innovations. WebPSPR 6204 Media Relations in a Digital World PSPR 6226 Digital Communications - Platforms & Strategies PMGT 6472 Maximizing Social Media. Additionally, our doctoral and executive education programs may have different admissions deadlines. The application process for this program can be found on our How to Apply page. Optimize content and landing page experiences to improve customer engagement and conversion rates. The shortest time-frame a student can complete a certificate is within two to three semesters, depending on when courses are offered. 2025 F St NW L-101 Our boot camps cover the most in-demand skills across: These programs are offered through the George Washington University College of Professional Studies, in partnership with edX. Current graduate students may combine their degree with a graduate certificate. Courses and credit hours: Ten courses (30 credit hours) are required to complete the degree. In an essay of 250 500 words, state your purpose in undertaking graduate study in your chosen field. Related Article: Find the Right Marketing Program for You, Related Article:How to Become a Marketing Manager. Taught at the GW School of Business by GWSB professors. This degree program is for students who wish to pursue marketing as a minor and are pursuing another major outside of the GW School of Business. Build highly targeted audiences using demographics, affinity audiences, and more. Contact an admissions advisor at(202) 629-0252. Students will acquire foundational knowledge and hands-on skills in machine learning, deep learning, and embedded systems, and apply them to AIs business applications including the Internet of Things (IoT). Who benefits from earning a graduate certificate? If you experience a barrier that affects your ability to access content on this page, let us know via the. One of the most trafficked webpages across all GW sites, the calendar is a vital resource for informing a large university audience about school/college, center, institute or departmental events and initiatives. Students will gain an in-depth understanding and assessment of the role of analytics in marketing communication and strategy. View details about eligibility, conditions, and the application process. Who can apply to the GWSB Graduate Certificate Program? Information about any additional fees can be found on the Student Accounts Office, Finance Division website. Graduate certificate students apply separately to the masters or MBA program after they have completed the entire 12 credit hours and earned the certificate. Include your academic objectives, research interests, and career plans. Supporting documents not submitted online should be mailed to: The GW School of Business Attn: Graduate Admissions 2201 G Street, NW, Suite 550 Washington, DC 20052, business@gwu.edu 202-994-1212 Hours: 9 am to 5 pm, Monday through Friday. Official transcripts are required only of applicants who are offered admission. WebVideo Overview WHAT YOULL LEARN Methods for generating digital traffic, including digital advertising, search, email, marketing automation, affiliate marketing and social media How to optimize your website and other owned digital properties with SEO techniques, meaningful content and a consistent customer experience In limited circumstances, current students may also be eligible for merit-based tuition fellowship awards. It is not related to typical notions of authority. HR generalists and managers will gain a greater understanding the strategic function of human resources. GWSB professors teach all graduate students, including students in Graduate Certificate programs. As a multidisciplinary program, Visit theprogram websitefor additional program information. Business Analytics applicants please note: Due to the high-level quantitative course work taught in the Business Analytics graduate certificate program, current GW Masters/MBA students must upload copies of all previous transcripts, including from undergraduate and graduate institutions. Please note: Graduate certificate registration does not qualify for federal financialaid, but students may seek private loans to fund their study. The application process for this program can be found on our How to Apply page. Graduate Certificate in Digital Marketing and Analytics, Graduate School of Education and Human Development, School of Engineering and Applied Science, https://graduate.admissions.gwu.edu/international-student-application-requirements. Applicants attach them their online application. Students will learn to strategically manage brands to help organizations create customer value, increase name recognition, and build brand loyalty in local and global markets. It's this involvement by our graduates that truly contributes to the success of the school. WebThis graduate certificate provides students with an in-depth understanding of the interface between Marketing and Brand Management. Earn a GW non-credit professional certificate, Departments Create, launch, and optimize search, social, display, and retargeting advertising campaigns. If you're interested in advancing your understanding of search engine optimization, consider our Specialization in SEO. Candidates seeking financial assistance and international students requiring visas are encouraged to apply early. My certifications: ISACA Certified Information Security Manager (CISM), Certified Web Application Security Professional (CWASP), Certified Data Privacy Practitioner (CDPP), Cisco Certified Network Associate (CCNA), VMware Certified Professional (VCP-DCV), Microsoft Certified System Engineer (MCSE), Veeam Certified Advertising and Marketing Communications Strategy. Our team of digital experts in Marketing & Creative Services can help you strategize promoting your content through a variety of mediums to reach a wider 2000 PennsylvaniaAve. NW You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Students attend one or two classes per semester. Please visit our How to Apply page for further details. Join an upcoming information session to learn more about the program, curriculum and instructors. WebApplied Economics and Digital Marketing and Analytics, MS and Graduate Certificate Foggy Bottom - Main Campus Columbian College of Arts and Sciences School of Business Combination of online and classroom-based (hybrid) Graduate Master's Certificate Combined Computer Science and Information Technology Mathematics, Statistics, and Current tourism development and management challenges require integrated solutions crossing policy, planning, entrepreneurship, marketing, and collaborations among different service sectors in destinations. You will get hands-on training in*: By the time you complete the program, you can expect to be able to: Cybersecurity Boot Camp Part-Time 7/31/23, Digital Marketing Boot CampPart-Time 8/14/23. Ready to learn more about GW Digital MarketingBoot Camp? Due to the rolling admissions policy, it is highly recommended that candidates submit applications early. If you experience a barrier that affects your ability to access content on this page, let us know via the. To learn more, see English Language Proficiency Requirements Noncredit Programs. Choose from 27 graduate certificates that can boost your career and enhance your skill set. Under the California Consumer Privacy Act (CCPA), some of this data sharing may be broadly considered a "sale" of information. Courses completed for the certificate may be applied towards the elective requirements. The industry includes not only the management and marketing of sports organizations (from youth teams to professional leagues), but also the management of sports media, health/sports clubs, sporting goods stores, and sporting venues.
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